My product reseach has influenced my planning as I have decided to create and design an Indie/Alternative Rock magazine as this seemed to be the most popular type of music magazine. My magazine will be aimed towards 16 - 18 yr olds as this is the age group I asked to take my questionnaire so therefore I will base my magazine around their most popular answers in the results. I will make the front cover seem packed and exciting but organised and clear, I will do this by using different fonts and sizing, I saw this was effective when analysising existing magazine covers and looking into how they make their covers exciting and different. I will have a band on the front cover rather than a solo artist as according to my questionnaire people prefer to read a music magazine with a band on it.
For the contents page I want it to look interesting, but at the same time be informative and contain pictures more than text so it looks more interesting. I want to keep a clear, format like that in NME magazine so that it is easier for the consumer to read and I also prefer the neater looking format compared to how Kerrang set their contents page out.
For my double page spread, I would like to include a lot of pictures or just one big main picture like in Q magazine on the article about Beady Eye. I want to create the colour scheme around the colours in the picture taken for example on what the artist is wearing. I want my double page spread to be on a bands rather than an individual artist and so therefore need to think about creating some kind of photo shoot so as I have lots of pictures to choose from and use if I need to. My double page spread will look clear and open rather than fussy and packed becasue I want it to be informative. I will include details about upcoming music, gigs, events/festivals and an interview with the band. I also want to maybe have a discology section if there is room on the pages.
The house style of my magazine must be the same for the front cover, contents page and doube page spread that I am designing. I want to include the scrapbooky, rough looking, messy look especially in the contents page. I will use the same fonts, and colours throughout the magazine and will make sure that the pictures are all in the same sort of style as every magazine contains images that have a certain style to them. I want to include pugs and deco images/cliparts on the pages, mainly in the backgrounds to make them look more fussy and interesting.
PRODUCT PLACEMENT:
I would make my magazine look interesting and stand out using bright and contrasting colour schemes to attract consumers to buy the magazine. I would want to sell my magazine at leading supermarkets such as Tesco, Sainsbury’s, Waitrose and also smaller establishments such as Co-Op, Mace, Tesco express and local newsagents. Obviously in larger chain stores, my magazine will be up against a tougher and larger range of existing music magazines such as NME, Rolling Stones and Kerrang. I would want my magazine to be placed next to them to show the consumer that it is a top of the range Indie Rock music magazine.
In smaller chain stores, there will be less competition as there will be a smaller range of magazines to choose from and therefore my magazine would hopefully be more successful. I would advertise my magazine through the internet and create my own website for the magazine, I would also using posters and other forms of media to advertise the launch of my magazine and attract the consumer to buy it. My magazine would contain the same format and layout each time so that the consumer wouldn’t get confuse, I would also keep the name of the magazine the same as this would act as its logo also.
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